First fragrance of the Juicy Couture fashion house. It was launched in 2006 and created by Harry Fremont (CK One, Miracle by Lancome, Romance by Ralph Lauren, Vera Wang Princess).

Juicy Couture opens with a citrus  and fruits frenzy, which feels as if the perfumer wanted to display as many notes as possible in the shortest time. I would say watermelon and pineapple but seriously, they passed in front of me so quickly that I could barely see them.

When it dries down a little, a powerful mix of lily, tuberose and rose comes out. It all smells quite natural to me (here’s however a review by Katie Pukrik, with the exactly opposite opinion: chemical. Note: when something smells natural in a perfume it very rarely means that there’s a natural extract of something in it. Most of the times are very sophisticated synthetic compounds that smell perfectly natural).

More on this floral core of this Juicy Couture Perfume: it’s dense, intense, slightly heady and wraps the nose like a velvet blanket in the nostrils and, as time passes, becomes even bolder and more ballsy.

It’s a quite monolithic floral heart, but quite deep and worth smelling over and over. If you want to wear it in the office though, please be careful as white florals can be hard on the nose in the morning.

At some point – after 3-4 hours – the density of the florals start to lower, and although they don’t change their smell, they leave room to an almost peppery edge, which whatever it is, must come from the same florals.

The finale of this perfume Juicy won’t have the sweetness that the official patchouli, vanilla and caramel are supposed to bring. On the contrary, it feels almost fresh. Whatever is there, it almost gives out an anise aroma.

Not sure if this is “a perfume that Barbie could wear,” maybe when she’s closer to her thirties.

If this perfume was a color it would be this:

Juicy Couture Fragrance