I’m usually way more diplomatic, both in this perfume blog and IRL, but in spite of the great popularity that Perfume Rush Gucci still enjoys, I couldn’t help it: what’s there to like, really?
A faint sugar-sweet peachy floral (namely, gardenia) that is neither fish nor fowl, smelling synthetic all the way and in a bad way, and with sweet notes that are neither graceful nor attractive.
It was created in 1999 by Michel Almairac (Chloe EdP), but I think it came at least 15 years too late: the patina of inexpressiveness of the notes would have perfectly suited a dance floor of the Eighties with their electro-pop.
And yet, among the Gucci perfumes still on the market, Gucci Rush 1 is the second oldest after Envy, Luca Turin in Perfumes: The A-Z Guide
If it’s an abstract art masterpiece, it all makes sense then. It’s like being in a modern art museum, with this painting showing a white square with a diagonal black line, and although you read in the guide how and why this is a great work of art, you just go “whatever” and move on. The Pyrrhic revenge of the layman.
If this perfume was a color it would be this:
Perfume Gucci Rush
Gucci Rush Review
